TV Advert Evaluation

I think my re-branded TV advert for Toni and Guy was successful for a variety of reasons however I feel like there are parts that could have been done better if we were doing it a second time round.

The brief for this assignment was to do research into Unilever and the products it promotes and re-brand one of those products. Within my group we decided to re-brand Toni and Guy which is a well known hair care brand. To come to this decision we watched and listened to everyone's presentation about what brand they wanted to re-brand and once we had heard them all we decided which brand we wanted to do.

The original primary target audience for Toni and Guy was from ages 18-22 and those with a relatively large income as most of their products are on the pricey side. Also whilst Toni and Guy don't have many adverts broadcast on television the ones that are put on air, all feature models that are the same age as their demographic. Also Toni and Guy is a product that is mainly aimed at women however they do have a secondary primary audience of males of the same age as the female demographic. Toni and Guy's psychographic would be people who like to be bold with their hair as they are known for creating high fashion hairstyles at events such as London Fashion Week.

Me and my group decided to re-brand Toni and Guy to a new demographic rather than psychographic. We wanted to aim our advert at teenagers and young adults who maybe don't have the most income. To do this we decided to promote one of the products which was more affordable for people the ages of 16-20, the product we promoted was Toni and Guy's dry shampoo as we thought this was a product that students could use a lot.

I think we managed to get the message that we discussed during pre-production successfully. We decided that we wanted to show people that Toni and Guy isn't just a luxury brand and that students can afford these products. To do this I was the actor in our advert to reinforce the fact that we wanted students to buy these products.