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To find out whether this was a product people were interested we simply asked a handful of people whether they had ever heard of Toni and Guy to which the majority replied yes. Next we asked them if they had ever used a Toni and Guy product and if so which one. We asked this to find out what product we should advertise. Those who had used a Toni and Guy product said that they had used the dry shampoo so we decided to rebrand this product as it was the most popular among our target audience.
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